Deliverying Value - by Adapting Business Capabilities and Value Propositions to Changes

Deliverying Value by Adapting Capabilities and Products/Services to Changes using Business and Operating Models

Duration : 3 days

Objective : Helping business strategists, analysts, product managers and designers understand foundations of the Business Motivation Model and its connections with the Enterprise Architecture and Value Propositions in order to efficiently integrate "value creation and value delivery" from strategies till the implementation of appropriate products and services.

Attendees will learn during this course how to establish the traceability chain from the strategy plan by assessing impacts of the changes and deciding how to efficiently react to them till updating required capabilities in order to create differentiating products and services (value propositions).

In this perspective, participants will learn the basic elements of the OMG's Business Motivation Model (BMM) standard conjointly with those of the Business Model Canvas and understand how to implement them using the Architecture Development Method (ADM) elements of TOGAF and get feedbacks.

Detailed Description :


  • Business Architectures (BA) vs. Enterprise Architectures (EA)
  • Core definitions of the Business Motivation Model (BMM), EA with TOGAF® Business Model Canvas/Value Model Canvas


Elements of the Strategy Models to coordinate Operating Elements

  • Expressing Strategic Objectives using the four layers of the Strategy Map / Balanced Score Cards
  • The Business Motivation Model (BMM) : Sources of Change and Assessment of Impacts (Influencers, Assessments, SWOT analysis, Potential Impacts),
  • Deciding on Desired Results : Business vision, goals and objectives,
  • Deciding on Means : Missions, strategies, tactics, business policies and rules until operational business elements (business processes, organisation units, liabilities and assets), 
  • How can business strategies be translated into the Motivation Model elements to coordinate capabilities necessary to sustain creation/adaptation of value propositions ?
  • Case Study : Defining Strategies and Translating them into Business Motivation Elements 


Building the Capability Map on the basis of Strategies using TOGAF®'s ADM

  • Elements of the TOGAF®'s Architecture Development Method (ADM)
  • Translating Strategies into elements of the ADM Phases establishing appropriate relationships between them,
  • Capability Mapping : Strategy, Customer Faced, Support Capabilities, 
  • How to build the Capability Map elements using the Strategy Map Perspectives and the ADM
  • How to check for coherence between elements of the perspectives ?
  • Prototype steps of execution of strategies in order to get feedback and adapt them to operational elements,


Adapting the Value Propositions to Changing Strategies and Capabilities

  • Elements of the Business Model Canvas and Value Model Canvas
  • Positioning Elements of the Business Model Canvas using a "Value Driven" Strategy Map : best practices, 
  • Using the Business Model & Value Proposition Canvases to develop and maintain  differentiating ‘Products & Services’ on the basis of Market Forces, Strategies & Partnerships
  • Case Study : Adapt 'Value Propositions' provided in the case study to Changing Strategies and Capabilities and check them for coherence and maintainability in face of changes,


Providing strategies and "value propositions" with changes captured on the operational elements

  • Managing changes on goals, strategies, tactics and business rules
  • How to elaborate customer centric and value driven perspectives using the key elements of business performance (strategies, tactics, KPI, key resources, etc...),
  • Adjust Strategies, Policies and Assets till Client/Partner Relationships, Value Propositions and Delivery Channels on the basis of captured changes and risks
  • Case Study : Adapt strategies, tactics, directives and (if needed goals and objectives) of the business plan to changes captured on internal/external influencers. To do this show how the operating model can help to provide feedbacks.



  • Recap on the steps of an efficient Strategy Adaptation and Value Delivery Process
  • Tools that allow connections between the Business Motivation Model and EA in order to coherently adapt enterprise capabilities to changing strategies.


Notice : In case of "on-site" delivery of this workshop, we can also adapt its case studies to your needs and business case in order to provide you with a good starting point and roadmap. After the training, we can also accompany you through review sessions for validating your business architecture solutions conformance to your business needs.

The logos BMM, BPMN and UML referenced on this site are trademarks of the Object Management Group (OMG).

TOGAF and ArchiMate are trademarks of the Open Group.

Business Model / Value Proposition Canvases are authored by Osterwalder/Pigneur at Strategyzer