French

 

Digital Transformation - Turning Digital Disruption into Opportunity

Deliverying Value by Adapting Capabilities, Processes and Products/Services to Digital Disruptions

Duration : 3 days

Objective : This training aims at helping attendees ( CxOs, business strategists, business analysts, product managers and architects) understand foundations of the Digital Business Models, their connections with the Enterprise & Business Architectures and Value Propositions in order to efficiently integrate "digital value creation and value delivery" from strategies to the implementation of appropriate products and services.

Attendees will learn during this course how to adapt strategies to digital disruptions, assess impacts on the Value Chain, guiding the creation/adaptation of differentiating products and services (value propositions) and adjusting such value proposition to digital consumer decision journey.


Detailed Description :


Introduction

  • Digital Disruption, Disruptive Technologies, Digital Maturity and Digital Transformation,
  • How to turn digital disruptions into business opportunities ?
  • Transforming the business culture enabled by technology,
  • Types of Business Models of the Digital Age,
  • Essential elements of Digital Business Models : Motivation Model, Strategy Map, Value Chain and Value Propositions for Digital Transformation
  • How to ensure Data Readiness in the digital age,
  • Core elements of the Operating Models for building Digital Capabilities: The Business Architecture Guild and the Open Group's Business and Enterprise Architectures

 

Digital Business Models to coordinate Operating Elements

  • Capturing Changes : Competitor Propositions, Digital Techno Disruption, Competitive Pressures, Changing Customer Behaviors,
  • Sources of Change and Assessment of Impacts (Influencers, Assessments, SWOT analysis, Potential Impacts) using the Digital Business Models,
  • Deciding on Desired Results : Business vision, goals and objectives,
  • Deciding on Means on the basis of Impacts on the Value Chain: Missions, strategies, tactics, business policies and rules
  • How can strategies coordinate customer facing / value added capabilities in order to ensure adaptation of value propositions ?
  • Leveraging the power of your data,
  • Data Strategy for Digital Transformation,
  • Aligning Data with Business Objectives : From the Vision and Mission Statement to Roadmaps
  • Data Quality and Data Architecture Principles,
  • Case Study : Defining Digital Strategies based on impact analysis upon the Activities of the Value Chain

 

Building the Capability Map on the basis of Digital Business Model Decisions

  • How to ensure coherence between perspectives of the Digital Strategy Map ?
  • Impacts on the Capability Map and other elements of the Business Architecture Model,
  • Building Capabilities using the TOGAF®'s Architecture Development Method (ADM) Cycles,
  • Traceability until operational business elements (processes, organisation units, liabilities and assets)
  • Using Value Added / Customer Facing Capabilities to provide stakeholders with the right and timely data for making decisions,
  • Case Study : Defining the Value Propositions based on the Value Added Capabilities

 

Adapting Value Delivery Channels, Client / Partner Relationships and Value Propositions to the consumers digital journey,

  • Elements of the Business Model Canvas and Value Model Canvas to adjust Value Propositions,
  • Positioning Elements of the Business Model Canvas using a "Value Driven" Strategy Map : best practices, 
  • Using the Business Model & Value Proposition Canvases to develop and maintain differentiating ‘Products & Services’ on the basis of Market Forces, Strategies & Partnerships,
  • Improving Customer Experiences by building a multitude of touch points to interact with them,
  • Defining Value Streams and their stages to realize adjusted Value Propositions,
  • Reusing business and IS services while adapting stages of value streams to meet gains and relieve pains of customers,
  • Manage feedbacks provided by the operating model,
  • Case Study : Adapt elements of the Business Model & Value Model Canvases to relieve pains in customer digital experiences and provide them with expected gains

 

Conclusion 

  • Recap on the steps of Digital Transformation
  • Tool support

 

Notice : In case of "on-site" delivery of this workshop, we can also adapt case studies to your needs and business case in order to provide you with a good starting point and roadmap. After the training, we can also accompany you through review sessions on your digital business models and solutions conformance to your business needs.

The Business Motivation Model and Business Architecture are standards of the OMG and Business Architecture Guild.

The Open Business Architecture, TOGAF and ArchiMate are trademarks of the Open Group.

Business Model and Value Proposition Canvases are trademarks by Osterwalder/Pigneur at Strategyzer