GooBiz is a consultancy and training company providing services in NA and EMEA.
Last recommendations from end customers
We actively contribute to the works on the usage of the OMG's and Open Group's standards from Business and Enterprise Architectures until their implementation and help customers to better understand how to use these standards in order to turn digital disruption into a business opportunity.
In addition to our training and mentoring services on the applications of these standards, we help you to customize these standards to align your organizational and IT structures with digital disruption.
Such a data-driven alignment allows you to bring regular improvement to your processes and confers a competitive reactivity to your organization.
Duration :2 days on site
for more info, please mail to : info@goobiz.com
Digital Technologies and Agile - Impacts on the Business
Understanding the Value of Digital and Agile Transformation Methodologies and their Impacts on Digital Marketing, Client Relationships and Different Functions of the Enterprise including the IT
Duration : 2 days
Objective : Helping attendees identify new usage of the 'digital technologies' and new behaviours of stakeholders induced by the digital technology evolutions and agile methods. The content of this course also allows attendees to determine impacts and benefits of the digitalization process for different entities of their enterprise as well as its impacts on the IT.
Prerequisites : None
Participant Profiles : CxO, Business Strategists, Enterprise Architects, Business Architects, System Architects, Business Analysts, System Analysts
Detailed Description :
PART 1 : Impact of the 'digital' on the business model
1 - Apprehend advantages of the digital transformation for your company
- Describe the current trends of the digital economy,
- Understand digital disruptions,
- Identify impacts of the sustainable development in digital transformation,
- Clarify the roles of digital technologies : mobile, social medias, analytics, cloud computing, IoT, blockchain, NFT, …
- Dematerialization of processes and services,
- Understanding the motivation data : from KPIs to ROI,
2 - Managing the digital transformation
- Essentials of managing digital projects,
- Risk analysis of digital transformation,
- Describing digital products and services using 'design thinking' and 'value proposition canvas'.
- Adopt Agile Methods to Successful Value Creation
3 - Elaborate a digital strategy to Increase your Company Benefits
- Apprehend different digital strategies,
- Redesign your Business Model in the digital era using the Business Model Canvas,
- Distinguish innovation dimensions as potential economic models of revenue,
- Determine the maturity level of your company for digital transformation,
- Be inspired of successful digital transformation examples
PART 2 : Impact of the 'digital' upon the Marketing and IT
1 - Focus on the Customer Experience
- Customer Experience : Customer Journey and Touchpoints,
- Identifying Personas and new Customer Behaviors,
- Best practices in describing the customer experience,
- Les enjeux de l'expérience client on the marketing vision.
2 - Integrate the Digital Marketing
- Digital Marketing in the strategic acquisition and retention of the Customer,
- SEO : a decisive advantage,
- Role of the Analytics to optimize marketing actions,
- Landing pages : A customer centric process.
- CRM for performance analysis: function, objectives and solutions,
- Personnalizing the 'Customer relationship' and the marketing automation.
- Customer Reconversion : the Key Success Factors
- Projecting convergence of the marketing, sales, client relationships and IT,
- New commercial approaches (social selling, remote selling).
3 - Addressing technologies of the digital enterprise
- The central role of the IT in the digitalization of the enterprise,
- Principles of IT urbanization : technical fundamentals,
- Digitizing the workstation: digital workplace and digital employee,
- The cybersecurity of the company: risks analysis,
- Adapt the IT to digital challenges (BYOD, shadow IT, open data, etc.).
- Integrating mobile devices into digital transformation,
- Deploy Cloud and SaaS solutions,
- Business Analytics and Optimization (BAO) technologies,
PART : Impact du 'digital' on the management
1 - Activate the key success factors in the digital transformation project
- The role of HR in digital transformation,
- The integration of a new skills repository,
- Develop the digital agility of employees,
- Identify the obstacles to digital transformation, decipher cultural inhibitions,
- New generations, new values,
- Role and responsibilities of management in digital transformation,
- Establish a digital governance system,
2 - Manage impacts of the 'collaborative working' upon the management
- Manage using collaborative tools,
- Animate internal communities,
- Use corporate social networks,
- Collaborative management, hybrid management,
3 - Rely on new management methods
- The principles of agile culture and "test and learn".
- From agile project to agile management,
- Instill an entrepreneurial spirit,
- New modes of collaboration: partnership and collective relationship, right to failure, new workspaces,
- The influence of start-ups in the functioning of the enterprise.
- The contributions of leadership to management,
- New organizational models.